Mission & Vision

Our mission is to create a family of high-protein, functional foods and beverages made from healthy and simple ingredients.

Our vision is to build Mindful Proteins on solid principles of sustainability and product stewardship to align with the UN Sustainable Development Goals, becoming the #1 source for functional protein. We are beginning with the health & wellness community first and will then expand into other high intensity sports where the benefits of hydration and muscle recovery are recognized. Once we have established our brand nationally, we will finally address the pediatric, gravida, and geriatric segments where protein is vital.

Our Commitment

We are committed to embracing diversity and equality in an impactful way. We are building a team with a variety of backgrounds, skills and views. We are fostering a workplace where all employees feel valued, respected, and empowered to contribute their best.

Embracing diversity and inclusion isn't just the right thing to do; it's essential for success.

Together, we celebrate our differences and unite around our shared passion for positive change in the world.

Reason

Our reason stems from working at the crosshairs of climate change and being alarmed at how modern agricultural is depleting soil health.  Increasing levels of carbon emissions being absorbed by the planet’s plants and crops are causing a drop off in natural protein production. Farmers are encouraged to grow crops regardless of current supply, demand, environmental consequences, or ability to actually nourish Americans. While American diets should consist of a variety of fruits, vegetables, grains, meats, and dairy products, the heavily subsidized commodities have assumed an outsized role in most Americans’ diets, contributing to obesity levels and high blood sugar levels.

Who we are

We are Sean and Jacoba, co-founders of TATU Protein Water.

Sean, our CEO, is an avid yogi who has worked at the crosshairs of climate change for most of his career. Unfortunately, we are experiencing a crisis with the lack of real nutrition in our food chain. Crops are becoming less nutritious, so it is even more important to find clean and safe sources of protein to help build lean muscle after you workout. Sean's journey on his path to wellness and mindfulness nurtured a passionate interest in sustainable food, healthy proteins, and a balanced lifestyle. This lead him to create Mindful Proteins, and our first product, TATU Protein Water.

Jacoba worked with Sean at an environmental nonprofit, and shares his passion for sustainability and clean, nutritious food. After becoming pregnant with her first daughter, she read the ingredients in the protein powder she was using and it stated "do not ingest while pregnant". This begs the question, why ingest at all? Sean came to Jacoba with his idea of a clean, better-for-you protein water that could be ingested with confidence at any stage of life and she was in. And now, shortly after giving birth to her second daughter, she is drinking TATU after working out to help get back to feeling her best.

Brag on our brand!