Pouring TATU protein water into a mason jar with fresh orange and lemon slices

Annual Sustainability Report

We put our money where our mouth is. Our entire business is built on being as environmentally conscious as possible.
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Introduction

Mindful Proteins is a registered Benefit Corporation with the State of Oregon, certified with Benefit Corporations for Good. We became a Benefit Corporation because it aligns with our core philosophies as a business. Based out of the Pacific Northwest, Mindful proteins is a start-up beverage company working to create natural, high-protein functional foods and beverages with very minimal impact on the environment.  

Mission

Our mission is to create a family of high-protein, functional foods and beverages made from healthy and simple
ingredients.

Our vision is to build Mindful Proteins on solid principles of sustainability and product stewardship to align with the UN Sustainable Development Goals, becoming the #1 source for functional protein. We are beginning with the health & wellness community first and will then expand into other high intensity sports where the benefits of hydration and muscle recovery are recognized. Once we have established our brand nationally, we will finally address the pediatric, gravida, and geriatric segments where protein is vital.

Our reason stems from working at the crosshairs of climate change and being alarmed at how modern agricultural is depleting soil health.  Increasing levels of carbon emissions being absorbed by the planet’s plants and crops are causing a drop off in natural protein production. Farmers are encouraged to grow crops regardless of current supply, demand, environmental consequences, or ability to actually nourish Americans. While American diets should consist of a variety of fruits, vegetables, grains, meats, and dairy products, the heavily subsidized commodities have assumed an outsized role in most Americans’ diets, contributing to obesity levels and high blood sugar levels.

Our line of products will deliver high quality and honest nourishment with an emotive brand that encourages our customers to pursue a more mindful life that is centered on wellness and balance.

TATU Orange & Mango and Lemon & Ginger protein infused water cans stacked togetherTATU Orange & Mango and Lemon & Ginger protein infused water cans stacked together

Summary Review of Year (2025)

People

We hired locally, bringing on people who help grow our company and align with our values, and continued sourcing local ingredients, focusing on purchasing from companies based in the United States.

We partnered with numerous runs and athletic events, donating TATU to participants.

Planet

We began donating all of our plastic waste to an organization that repurposes and reuses the plastic to create park benches.

We formed relationships with new retailers to help grow our revenue base, donating 1% back to environmental causes through 1% for the Planet.

Profit

We grew the brand with like-minded retail outlets and stores.

We launched our third flavor of TATU Protein Water.

We finalized a great relationship with a co-manufacturer to help us scale.

TATU Vibrant Wild Berry and Juicy Orange Mango protein water cans on a marble counter with fresh berries, orange, and mango splashing

Coming Year (2026)

People

We'll continue hiring locally and investing in our team as we grow, while deepening our sourcing relationships with companies based in the United States.

We'll keep partnering with runs and athletic events across the region, donating TATU to participants and growing our community involvement.

Planet

We'll grow our plastic donation and recycling partnership, turning even more of our waste into park benches.

We'll continue building relationships with like-minded retailers, donating 1% of our growing revenue back to environmental causes through 1% for the Planet.

Profit

Our goal is to finalize distribution and gain new retail accounts, bringing TATU to even more shelves across the Pacific Northwest.

Closing

2025 was a year of real momentum. We hired locally, deepened our sourcing relationships, and showed up for our community at runs and events across the Pacific Northwest. We grew our environmental commitments, launched our third flavor, and finalized a co-manufacturing partnership to help us scale.

2026 is our year!

The momentum and excitement we feel moving into 2026 is palpable. We are ready for this challenge, and ready to finalize our distribution and gain new retail accounts across the region. Keep your eyes out and ready to see TATU on shelves at a local grocery store near you! We are headstrong on our goal to make TATU the premier protein source of the Pacific Northwest.