Mindful Proteins is a registered Benefit Corporation with the State of Oregon, certified with Benefit Corporations for Good. We became a Benefit Corporation because it aligns with our core philosophies as a business. Based out of the Pacific Northwest, Mindful proteins is a start-up beverage company working to create natural, high-protein functional foods and beverages with very minimal impact on the environment.  

Our mission is to create a family of high-protein, functional foods and beverages made from healthy and simple
ingredients.

Our vision is to build Mindful Proteins on solid principles of sustainability and product stewardship to align with the UN Sustainable Development Goals, becoming the #1 source for functional protein. We are beginning with the health & wellness community first and will then expand into other high intensity sports where the benefits of hydration and muscle recovery are recognized. Once we have established our brand nationally, we will finally address the pediatric, gravida, and geriatric segments where protein is vital.

Our reason stems from working at the crosshairs of climate change and being alarmed at how modern agricultural is depleting soil health.  Increasing levels of carbon emissions being absorbed by the planet’s plants and crops are causing a drop off in natural protein production. Farmers are encouraged to grow crops regardless of current supply, demand, environmental consequences, or ability to actually nourish Americans. While American diets should consist of a variety of fruits, vegetables, grains, meats, and dairy products, the heavily subsidized commodities have assumed an outsized role in most Americans’ diets, contributing to obesity levels and high blood sugar levels.

Our line of products will deliver high quality and honest nourishment with an emotive brand that encourages our customers to pursue a more mindful life that is centered on wellness and balance.

2024 was a year for steady and consistent market traction. We wanted to make more progress, but were very cognizant of growing at the appropriate speed for this time. There was a lot of personal growth on our team (including a brand new baby!) , and preparation for a stellar 2025.

2025 is our year!

The momentum and excitement we feel moving into 2025 is palpable. We are ready for this challenge, and ready to make a large impact in this space. Keep your eyes out and ready to see TATU on shelves at a local grocery store near you! We are headstrong on our goal to make TATU the premier protein source of the Pacific Northwest.